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Davis creates new logo for Lower Payette Heritage Byway

The Lower Payette Heritage Byway has a new logo thanks to ITD Graphic Artist Pauline Davis. The byway is located on Idaho 52, between Horseshoe Bend and Payette.

The Scenic Byway Committee recently adopted her design for the logo based on byway committee pictures and ideas. Davis has developed five other byway logos including Fort Henry, Sacajawea, Lost Gold, Hells Canyon and Peaks to Craters.

Specific graphic elements were chosen for the tri-county logo that best depicted Gem, Payette and Boise counties.

The Payette River was chosen as a focal point and is enhanced by the majestic butte. It is outlined with a wagon wheel and blossoms. The wagon wheel represents the historic Goodale Trail that traversed through Gem and Payette counties. Blossoms representing Emmett's Cherry Festival and the Apple Blossom Festival in Payette celebrate the heritage of two local festivals.

The new logo is the first to use flowers within the design, Davis said, and added that it was an intriguing element.

One of her challenges in the project was fitting the name on the sign with the graphic. "The name for the Lower Payette River Heritage Byway is lengthy and takes up much of the available space on the highway sign," she explained.

"I communicated through emails with the committee's lead person," she said. "Committee members sent me their ideas and I designed and adjusted concepts until everyone was in agreement to adopt the logo. I was hoping to meet face-to-face with the group to hear more feedback but the design came together without delay."

Now that the logo is complete, the new byway will be included in the Idaho Department of Commerce's tourism brochures and on the Scenic Byways website.

The byway committee is still completing a corridor management plan, which identifies key components of the new Heritage Byway, including recommended site improvements, provisions for signs and ensuring accessibility.