Highway Safety’s "Candy Cones" wins
Idaho Advertising Federation awards

A visual safety campaign highlighting safety for trick-or-treaters last fall won the Idaho Advertising Federation’s Silver and Gold Rockie awards recently in the Guerrilla Marketing category. A “live stream” of the awards show will be held in May at biseadfe.org.

The campaign was meant to help keep kids stay safe on Halloween. ITD and creative consultant Duft Watterson created “candy cones” — traffic cones painted to look like candy corns. The painted cones were placed on busy trick-or-treating streets, at libraries, grocery stores and other high-traffic locations on Halloween to remind drivers to slow down.

“Halloween is such a fun time for trick-or-treaters, but it can also be a dangerous time,” said Bill Kotowski from the ITD Office of Highway Safety. “Kids are excited to be dressed up and to be out with their friends and family, but it’s easy for them to get caught up in the moment and that’s why we wanted to try a new approach to remind our friends and neighbors about the importance of engaged driving.”

The candy cones won a silver Rockie (ADDY) March 30. From there, the candy cones won a gold ADDY award April 3 at AAF’s Northwest District XI competition, competing against 400 entries from Alaska, Idaho, Montana, Oregon and Washington.

The candy cones have automatically been entered into the upcoming National ADDY competition. Judging to determine National ADDY Award winners will take place in Washington, D.C. in early May. Winners will be announced at the American Advertising Awards gala on June 10 in New Orleans., representing 40,000 entries nationwide.

Published 05-01-20