ITD communication efforts for innovation honored as one of nation’s best
The Idaho Transportation Department is national finalist for communication efforts related to the Innovate ITD! program. The national honor is in the category “PR on a Shoestring Budget” for the national group PR News. ITD is one of eight finalists competing for the honor from entries across the country.
The communication has resulted in approximately $1 million in positive publicity value in 2016 for ITD's innovation program, between print, broadcast and web media and the calculated value in terms of public goodwill and agency image.
“Partnering with the entire communications team in carrying out our vision to brand the innovative efforts of ITD employees and share our successes outside of ITD has resulted in solidifying our credibility with our DOT peers and our citizen stakeholders,” she added.