ITD helps winter drivers get "Idaho Ready"
Are you "Idaho Ready?"
The Idaho Transportation Department has started the annual winter safety campaign, and it's designed to help drivers prepare for challenging conditions on the state's highways.
The "Idaho Ready" campaign offers information via Facebook, Twitter and a web page that helps drivers safely arrive at their destinations.
"Short videos will present information on how to use Idaho's 511 Traveler Services system, how to maintain your vehicle during the winter months and drive safely in winter conditions," said Adam Rush, the transportation department's public involvement coordinator. "New videos will be posted to Facebook, Twitter, and the Idaho Ready web page approximately every other week."
The transportation department is partnering with AAA Idaho on the campaign. With large numbers of new residents moving into the state, the department and AAA Idaho are helping drivers prepare for winter highway conditions. The campaign is designed to help drivers who may not have any experience with challenging conditions, as well as drivers who have been in Idaho for some time.
Rush said the partnership with AAA Idaho helps expand the reach of the campaign's safety messages. "With AAA Idaho sharing videos using their communication channels, and ITD sharing safety messages using our communication channels, we increase the number of people who learn about the campaign."
Additional information on winter safety can be found at: itd.idaho.gov/road-mtce/.