ITD highway-safety efforts win pair of awards
A pair of highway-safety initiatives, powered by internal partnerships at the Idaho Transportation Department (ITD) and between ITD and law enforcement, have been named award winners by a national motor-vehicle organization in regional competition.
The awards are listed below:
The “Choose Your Ride” billboards and campaign involved the partnership between ITD’s Office of Communications, Office of Highway Safety and Idaho State Police. ISP Corporal Kenny Walker was the officer in the picture, and cabbie Clancy Belzenski, owner of Boise Airport Tax, was the preferred ride.
The campaign launched just before Thanksgiving 2014.
The objective was to develop a clear message with a strong visual to inspire discussion and decision-making to plan not to drive if you drink. ITD posted the message prominently on billboards along Idaho roadways from Thanksgiving through New Year’s Day, targeting the time when families are gathered and more individuals may be drinking at holiday celebrations.
Besides billboards, ITD also featured the artwork on the department’s website, Facebook and Twitter, in the news media, online and through mobile web ads.
Pictured to right: "Choose Your Ride" billboard in use on Boise streets.
“I could not have created the billboard without Mark Hall’s great photography, and good feedback from department staff in developing the campaign,” said Pauline Davis, the department’s graphic artist. “I am very appreciative of the team effort.”
Galloway is a nationally recognized expert in fake identification prevention, education and enforcement. The information and training he developed has been used throughout the country. Because of the training and education developed by Galloway, several retailers are confiscating approximately 1,600 fake IDs a year. Galloway’s research included meetings and interviews with officials from ITD, Idaho State Police Alcohol Beverage Control, Idaho State Liquor Division and officials from other states.
Pictured to left: Boise Police Department Officer Jermaine Galloway.