More than 1,200 eggs sacrificed to reach multitudes with safety message at Western Idaho Fair booth in Boise
Imagine a 1,200-egg omelet. Sounds a bit excessive, right?
ITD’s DMV office partnered with the Office of Highway Safety and Federal Highway Administration to reach more than 3,600 people with the safety message. The heart of the message featured eggs that were buckled up and those thst were not, to illustrate the results of vehicle crashes.
Besides highway-safety items, the booth also featured highway maps, driver’s license manuals, titles/registration brochures, a unique change-of-address collection mailbox, specialty-plates display, and even a six-foot cardboard version of “Scout,” the mascot for the Idaho Department of Parks and Recreation’s Passport Program.
Pictured left: Takeuchi's daughter, Abbey, holds her broken egg in a plastic bag as FHWA's Lance Johnson looks on.
Idaho’s DMV has had a booth at the Western Idaho Fair since 2001, and has been partnering with Highway Safety and FHWA to host a double booth since 2005.