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An estimated 19.2 million computer users
accessed the Internet from home and 7.9 million users accessed
it from work in December 2002, with the “at-work”
users accounting for 35 percent of the time spent on such
sites (source: eMarketer)
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According to an Arbitron report, 74 percent
of online radio listening occurs between 5 a.m. and 5 p.m.
weekdays, while only 145 percent occurs on the weekend (Streaming
Media World)
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A survey conducted on behalf of startup
Open Orchard, funded by British Telecom, found that Internet
misuse is costing Britain’s small businesses almost
1.5 billion pounds per year (BBC News)
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A new survey from the Benchmark Group found
that 23 percent of French employees use the Internet at
work for more than an hour per day for personal reasons
(NUA Internet Surveys)
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As of January 2002, approximately 55 million
American adults go online from work, up from 43 million
in March 2000. Fifty-five percent of those with Internet
access at work went online on a typical day in 2001, compared
to 50 percent in 2000, and many were going online more frequently
throughout the day than they had in 2001 (Pew Internet &
American Life)
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Americans are spending more time surfing
at work and less time surfing at home. Ina typical day in
2001, 54 percent of adults went online only from home, down
from 59 percent in 2000. But the percentage who go online
only from work increased in t he same time period from 18
percent to 21 percent. (Pew Internet & American Life)
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Internet streaming media is beginning to
gush, and the market for servers capable of delivering video
and audio will likely double between now and 2005, according
to a study by the Cahners InStat group (eMarketer.com)
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Workers spend an average of 21 hours online
at the office vs. an average of 9.5 hours at home (Nielsen/Net
Ratings)
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Popular sites that are not always work-related
attract many visitors during the work hours. Epedia.com
gets 47 percent of its traffic during the workday; Travelocity,
MSNBC, iWon and Weather.com reported receiving 46 percent,
42 percent, 42 percent, and 41 percent of their total visits
during working hours (Jupiter Communications)
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During work hours, 9 percent of employees
earning less than $35,000 annually surf the Internet for
a new job, while 11 percent of workers earning $75,000-$100,000
do the same (Greenfield Online)
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The cost to businesses from Internet broadcasts
of the October 1998 Starr Report (regarding President Clinton)
exceeded $450 million (ZDNet)
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24.3 percent of employees said they take
precautionary measures to avoid detection (Vaualt.com survey)
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56.5 percent of employees feel that using
the Internet or sending non-work related e-mails decreases
productivity, and 31 percent of employers said they restrict
employee Internet/e-mail usage (Vault.com survey)
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More than half of all requests on search
engines are “adult-oriented” (United Adult Sites)
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The top three word searches on the Internet
are: 1) sex; 2) mp3; and 3) Hotmail (Wordtracker.com)
