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ITD web site promotes safety among teen drivers

A web site sponsored by ITD's Office of Traffic and Highway Safety promotes safe driving practices among teens. The site, XTR4.com Teen Driver (“Xtra Training Resource for teens”), combines education and entertainment to prepare young drivers for their exams, help them better understand the principles behind Idaho's driving laws and ultimately reduce the number of fatal or serious-injury crashes involving teens.

“Reaching teens with safety information is a challenge for a couple of reasons,” says Josephine O'Connor, OTHS. “First, teenagers are typically the most difficult audience to reach, especially when it comes to social issues such as driver safety. Second, any communications with them would have to appeal to the teen mindset to be effective.”

The colorful, action-oriented site engages teens and offers them opportunities to win prizes while furthering their driver education. It received national recognition recently from the American Association of Motor Vehicle Administrators.