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Idaho Transportation
Department
Public Affairs Office
P.O. Box 7129
Boise, ID 83707
208.334.8005
Fax: 208.334.8563
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ITD claims nine regional AAMVA awards

Not since Titanic captured 11 Oscars in 1998 has an awards ceremony been so dominated.

ITD won 9 of 15 (nearly two-thirds) regional Public Affairs and Consumer Education (PACE) awards announced this week by the American Association of Motor Vehicles Administrators (Region 4).

The Idaho State Police claimed another award.

Winners of the 2005 regional PACE awards were:

  • Externally-produced brochure: “Yes! Idaho,” organ donor brochure
  • Billboard: “Face in the Windshield,” ITD Office of Traffic and Highway Safety
  • Poster: “2004 Highway Safety Kids Calendar,” Office of Traffic and Highway Safety
  • Internally-produced Web site: “Online Audio Driver Manual,” ITD Division of Motor Vehicles
  • Marketing campaign-public relations/advertising firm: “U.S. 95 Thorncreek Road to Moscow” public involvement campaign, ITD Public Affairs
  • Internally-produced brochure: “Taking the Scenic Route”
  • Internal newsletter/newspaper: “The Transporter,” ITD Public Affairs
  • External newsletter/newspaper: “Idaho Dealer News,” ITD Division of Motor Vehicles
  • Marketing campaign-internal resources: “Click it, Don’t Risk it!” Office of Traffic and Highway Safety

Other regional award winners:

  • Externally-produced TV PSA/ad: “Project Safe Graduation,” Idaho State Police
  • Displays, exhibits, presentations: “Arizona Motor Vehicle Dealer Seminars,” Arizona Department of Transportation, Motor Vehicle Division
  • Print-special purpose: “Geared to Go: a Workbook for coaching new drivers,” Alberta Infrastructure and Transportation
  • Internal/external video or CD-ROM: “Security Awareness,” Government of Alberta, Motor Vehicles Administration
  • Promotional items: “No More Chances,” Department of Transportation, Government of the Northwest Territories
  • Marketing campaign-private/public partnership: “Fraudulent Document Recognition Kit,” Government of Alberta, Motor Vehicles Administration