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DMV wins two awards for safety messages
from national motor vehicles organization

Two poignant safety messages earned Idaho’s Division of Motor Vehicles top honors in regional competition sponsored by the American Association of Motor Vehicle Administrators.

ITD received PACE (Public Affairs and Consumer Education) awards for an externally produced television public service announcement that emphasized motorcycle safety. The PSA, titled “Think,” shows a driver pulling onto a highway from a side street and being struck broadside by a motorcycle.

The message is to look twice in each direction before entering a highway because motorcycles sometimes are difficult to see.

Several states have requested copies of the PSA and are considering it for promotion of motorcycle safety.

Idaho’s second award was for an internally produced PSA directed primarily at youthful drivers. It features a prominent Idaho Steelheads professional hockey player slicing across the ice to an abrupt stop.

He warns drivers that it’s acceptable to be aggressive in some sports, like hockey, but not behind the wheel on public highways. Dave Tuttle and Mark Hall of ITD’s Office of Communications produced the television spot.