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Idaho Transportation
Department
Office of Communications
P.O. Box 7129
Boise, ID 83707
208.334.8005
Fax: 208.334.8563

 

New I-way campaign collects three awards

The I-way stakeholder education engagement process was recently recognized by three organizations — the Idaho Press Club, Idaho Advertising Federation, and Capital City Communicators, as an outstanding example of public relations and brand management. 

Idaho Press Club                     
1st Place Brand - Management Category 

Idaho Advertising Federation  
Gold - Public Relations Category 

Capital City Communicators    
Merit - Community Relations Category

Each award was given for the I-way communication and education efforts that occurred in 2009, including stakeholder involvement in identifying key brand and messaging components, name selection, logo development and stakeholder toolkit development.

Thank you to everyone that has been involved in the development of I-way.

Published 5-21-2010